Optimising Your Website & Understanding Google Analytics

Tradify's instant website feature allows you to quickly create a professional-looking website for your business. Your website can be found on Google search when someone searches for your business name or keywords related to your business or products/services. However, in order to make sure your website is easily found by potential customers, it's important to optimise it for search engine optimization (SEO).

To actually understand your website's performance, you can use tools like Google Analytics. To use Google Analytics with a Tradify instant website, you would first need to create a Google Analytics account if you don't already have one.

Before checking out our tips below, make sure you check out our handy guides on digital marketing for tradespeople:

Optimising your Tradify instant website for SEO

Here are some tips for optimizing your Tradify instant website for SEO:

  1. Use keywords in the header text and throughout the paragraph copy. Make sure the keywords are relevant to the content on the page and are not overused. For example, if you are a plumber, use keywords like "plumbing services," "emergency plumbing," etc.

  2. Optimise the images by including descriptive file names and alt tags. Alt tags provide a text alternative for search engines and screen readers, making it easier for them to understand the content of the image. For example, if you have an image of a plumbing repair, the file name might be "plumbing-repair.jpg" and the alt tag might be "Professional plumbing repair services."

  3. Make sure the website is mobile-friendly and has a fast loading speed. This is important because more and more people are accessing the internet from their smartphones and tablets, and Google has stated that it favours mobile-friendly websites in its search results.

  4. Include internal and external links in your content, which can help search engines understand the structure of your site and increase the visibility of your pages. For example, link to other pages on your website or to relevant articles on other sites.

  5. Use social media to promote your website and create backlinks to it. The more backlinks you have pointing to your website, the higher it will rank in search engine results.

By following these tips, you can help ensure that your Tradify instant website is optimized for SEO and more easily found by potential customers.

Measuring your website's performance

To use Google Analytics with a Tradify instant website, you would first need to create a Google Analytics account if you don't already have one. Once you have an account, you would need to create a new property for your website. After that, you will be given a unique tracking code that you would need to add to your Tradify instant website. This can typically be done by adding the code to the header or footer of your website.

Once the tracking code is installed and the website is live, data will start being collected by Google Analytics. You can then use the Google Analytics platform to view metrics and reports on website traffic, user behaviour, conversion rates, and more. These insights can help you understand how visitors interact with your website and identify areas for improvement.

Google's metrics and what these mean

There are several basic metrics that a Tradify instant website user could use to measure website performance:

  1. Traffic: This metric measures the number of visitors to the website. It can help you understand how many people are visiting your site, and where they're coming from (e.g. search engines, social media, direct traffic).

  2. Time on site: This metric measures the average amount of time that visitors spend on the website. A high time on site can indicate that visitors are finding the website's content engaging and relevant.

  3. Conversion Rate: This metric measures the percentage of visitors who complete a desired action on the website, such as making a purchase or filling out a contact form. This is a key metric for understanding how effectively the website is converting visitors into customers.

  4. Exit rate: this metric measures the percentage of visitors who left your website from a specific page, it can help you identify which pages are not engaging or are not providing relevant information.

All these metrics give you a general idea of how your website is performing and help you understand how visitors are interacting with your website, and what areas need improvement.

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